Open IDEO Challenge - Design Thinking
Empowering Caregivers in Immunization Innovation Challenge
Overview
The challenge was sponsored by The Bill and Melinda Gates Foundation in conjunction with the OpenIDEO team. The challenge sought to reimagine the future of vaccine innovation especially with regards to caregivers. How might we empower caregivers to seek and fully utilize immunization services in their communities?
Goals
Explore the current state of vaccine innovation in global public health
Why caregivers play such an important role in the system
Which lenses might help us to most effectively understand and design for solutions
Research Phase 1
1:1 interviews with subject matter experts from the UN, local NGO from Uganda, and caregivers across rural Africa.
Secondary research of current vaccination innovations
Analysis
Identified pain points from caregivers in Uganda, that the experience of going to hospitals and immunizations clinics are negative. culturally, western hospitals are viewed as places to go where people die, and mothers of young children did not feel safe going to western hospitals/immunization clinics
Mothers who returns from the health clinic only recalls the crying baby, rude hospital workers, and long lines.
Learned from an NGO leader that having photos of loved ones is a luxury for most in rural areas of developing nations
Insights Analysis
We developed a system, Pictures in Immunization Clinic (PIC) to make immunization a memorable experience
By incorporating a photo booth inside a health clinic and village health workers to hand out photo albums with immunization information, PIC aimed to incentivize caregivers to immunize their children and spread positive memory of visiting immunization clinics.
Prototype Development
worked with a NGO in Uganda to develop a prototype in Uganda that had a photographer with a smartphone and a printer at a local clinic
Took photos of caregivers and children with consent and provided photos to the caregivers with a prototype of our photo album